Aviv Greenberg

b. 1991, Herzliya, Israel. Aviv Grinberg is a Tel Aviv-based artist, driven mostly by the social-psychological aspects of cleanliness. Grinberg samples, isolates and re-examines cleaning products, thus exposing their dual nature–toxic and non-biodegradable, though necessary and aesthetic. By using plastic objects, which he traces from his nearby surroundings as well as industrial sites, he balances localism with mass-produced consumerism. (Courtesy of the artist).